Bethan Dutton

Digital Product Design

LinkedIn

About

I'm just enjoying designing and prototyping!

I've specialised for over 7+ years in crafting data-driven digital solutions and accessible design systems within in-house and agency environments....

But most recently, I've been challenging myself by leading design for smaller businesses whose applications you'll be using regularly over the next few years. In my spare time, I've been exploring coding and have swapped my football boots for racket sports, currently enjoying tennis.

Work Experience

Founding Designer

Freelance | Remote

Dec 2025 - Present

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Senior Product Designer

ITG | Full time

Oct 2020 - May 2024

Full-service agency focusing on digital experience. Joined a large-scale agency, working on pitch projects involving interactive digital designs, website audits, and user research. Gained experience in the SaaS product world, becoming the lead designer for Canopy Cloud, while also contributing to major client projects when my expertise was required.

Lead Product Designer

Storyteq | Full time

Oct 2022 - Mar 2024

Creative automation sass mature startup. After ITG enquired a mature startup Storyteq, I helped merge the software with our existing suite and transitioned into Lead Designer where I overlooked 8 out of 10 teams.

Digital Designer

Accenture | Full time

Oct 2020 - Oct 2021

In-house sprint teams for DX for Jaguar & Land Rover.In my first in-house role at Jaguar Land Rover, I audited and resolved WCAG 2.1 issues, ensuring components met A+ accessibility standards. I supported four sprint teams, enhanced the design system, and collaborated with senior leadership to document it.

Agency Designer

GBW | Full time

Jul 2018 - Oct 2020

UK IPA full service agency creating Digital Design.My first full-time design job was at IPA agency GBW, where I progressed from junior designer to digital design specialist, creating animations, digital artwork, and leading WordPress projects.

Education

BA Visual Communication, Graphic Communications

Birmingham City University

1:1

Sep 2015 - Jul 2018

Courses

  • Major within interactive advertising

Level 3 Extended Diploma, Information Technology & Computer Science

South Staffordshire College

A***

Sep 2013 - Jul 2015

Courses

  • Highest Grade with Honour.Individual awards for Game Development, Web Design & Development

Certificates

UX Design Professional Certificate

Google

Projects

Client Collaboration

Reliable and quick turnaround on digital amendments and client feedback.

Skills

Design

  • Figma
  • Sketch
  • Adobe CC Suite
  • Gen AI
  • Webflow
  • InVision
  • Graphic Design
  • Sketching

Web Apps

  • HTML
  • CSS
  • Python
  • JS
  • Sass
  • CMS
  • Git
  • Material Design